Anthony Esplin, ESTEEM '21 | Sleep Easy (Health Tech)

Describe your company: Sleep Easy helps those with nightly supplemental oxygen get better quality of sleep by letting them not have to use a nasal cannula to get their oxygen at night but get oxygen from their pillow.

Target Industry: Health Tech

What is your role in the company, and please list team members' names and their current role in the company:  My role is to execute the strategy, run a marketing clinical study, line up a contract manufacturer, and generate pre-sales. Team members are Milagros Ramirez (finalize design and start on next generation pillow) and (Aaron Esplin (set up and maintain our QMS system).

Why did you apply to Race To Revenue? What are you hoping to get out of this experience?  We applied to Race To Revenue to jumpstart our business. We are excited for the cohort feel and the ability to learn from the other groups participating in the program.

Has there been someone who has helped you with your venture so far?  Chris Salvino, Kevin Connors, Ben Hoggan and John Henry have been the biggest help for us, to give us direction and help us understand what kinds of data we need to gather, to further prove out our product and market.

What do you want to learn more about, relating to business development in general or your own company/venture specifically?  We are interested in learning about how to operate this business. We want to find a way to get to a sustainable level. We want to be able to get to a place that lets us leverage growth and design to continue to create products that are intuitive and elegantly simple.

Favorite place to get tacos and what kind?  Street vendors are the best!