Race to Revenue '20: Meet the Racer | Mick Assaf '20 of YOKE

Author: Emily Tyson

Mick Assaf YOKE

Describe your company: “YOKE is a platform that allows sports fans to play video games with their favorite athletes.”

Why did you apply to Race to Revenue, and what are you hoping to get out of the experience?We want to give ourselves the best chance possible to succeed and believe that surrounding ourselves with driven, like-minded individuals will help us move forward.”

How have you been helped so far in your venture, and what sort of mentoring are you looking for in the future? “We've had so many people help us that it would be difficult to list them all. Specifically, Matt Curtis has been our venture coach. Evan Wray has also been an awesome mentor. Tim and Emma Connors have both been amazing in terms of giving us feedback on our progress.” 

What do you want to learn more about, relating to business development in general or your own company/venture specifically? “Balancing growth with monetization is something we hope to learn more about.”

Fun fact: “Steve Jobs played no role at all in any of my designs of the Apple I and Apple II computer and printer interfaces and serial interfaces and floppy disks and stuff that I made to enhance the computers. He did not know technology. He’d never designed anything as a hardware engineer, and he didn’t know software. He wanted to be important, and the important people are always the business people. So that’s what he wanted to do.” - Steve “Woz” Wozniak, co-founder of Apple

Favorite place to get tacos: “Taqueria Del Sol (Atlanta). Get the chicken.”