Race to Revenue '20: Meet the Racer | Bruce Nakfoor '21 of Kneekeeper

Author: Emily Tyson

Bruce Nakfoor Kneekeeper

Describe your company:My company is developing Kneekeeper, an app that decreases the prevalence of ACL injuries among young athletes through a personalized program of neuromuscular exercises. Kneekeeper will provide access to training circuits and exercises which are designed by the world’s leading movement science experts and are proven to reduce the occurrence of devastating knee injuries. Through a combination of videos and augmented reality, Kneekeeper will be  a virtual coach, providing personalized, real-time feedback to help the athlete strengthen their ligaments, improve their performance, and keep them on the court or field.”

Why did you apply to Race to Revenue, and what are you hoping to get out of the experience? “I am eager to take advantage of the mentors, advisers, and resources available through the program.”

How have you been helped so far in your venture, and what sort of mentoring are you looking for in the future? “My father and a family friend have both advised me. I am hoping to take a more structured and organized approach to product development and the overall direction of the company.”

What do you want to learn more about, relating to business development in general or your own company/venture specifically? “As an Economics major with a Pre-med concentration, I do not have a technical background in app development, therefore I am hoping to learn more about what the app will be capable of doing.”

Fun fact: “Apparently there was a company back in the 1990s that tried to develop a “smartphone” -- but obviously they were not successful!”

Favorite place to get tacos: Guerilla Tacos in Los Angeles.