Race to Revenue '20: Meet the Racer | Amanda Abner '23 of Kinetic Brewing Company LLC

Author: Emily Tyson

Amanda Abner Kinetic Brewing LLC

Describe your company: “We offer an all-natural pre-workout drink which provides healthy and sustained energy for any type of exercise. Cold Brew Fuel (our first product) is designed to avoid the use of synthetic ingredients in typical pre-workouts, as well as to help the consumer avoid the energy crashes that are often associated with pre-workout drinks. ”

Why did you apply to Race to Revenue, and what are you hoping to get out of the experience? 

“I applied to the program in order to gain both entrepreneurial and marketing experience. Additionally, I am hoping to make lasting connections with people who can help us when we begin to expand the company and our product line. Kinetic Brewing Company is also in need of industry expertise in distribution and marketing, as we want to expand outside of Michiana, once we are physically able to.”

How have you been helped so far in your venture, and what sort of mentoring are you looking for in the future? Seth Godin and Jim Bolt have provided immense support, helping us to gain momentum in our company and sales. They have also helped connect us with potential customers. We also received help from Daina Trout, the founder of Health-Ade Kombucha. She provided insight into how exactly to get started and shared advice as to what we should do to build the company.”

What do you want to learn more about, relating to business development in general or your own company/venture specifically? “I would like to learn more about distribution, financials, and marketing strategy.”

Favorite place to get tacos: Puerto Vallarta in Mishawaka. “I get regular chicken tacos and they’re fire.”