IDEA Week: Headline Event: How to Create Your First Product


Location: Mendoza College of Business (View on

The path to the successful creation of a product is anything but linear. It often goes through repeated cycles of testing and validation and pivoting and changing. In this session, attendees will learn the key principles and methods successful products mastered to establish market share from Matt Rogers, the inventor of the Nest thermostat. Attendees will also learn how to change a product to match a real market that will result in sales.

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