IDEA Week: Finding Your Right Customer


Location: Century Center (View on

About 42% of all startups fail because there is no market for their product or service. Startups often make the assumption that they know the market their product is best for and attempt to move into said market, frequently with disastrous results. In this session, attendees will learn why it's essential to validate market potential by talking to customers and industry experts before major developments are made. 

For more information, please visit: